Buying decisions are based on emotions rather than on a rational basis — do you know how to connect with your customers?
Bootstrapping 101 Blog
You Don’t Know? It’s Very Okay To Admit It
July 3, 2011 By Leave a Comment
Success or knowledge in one area or endeavor does not automatically ensure the same in others. I have never met anyone who knows everything about everything. No one can know it all although many think they do. I’m sure you’ve met some of them. However, when many people are asked a question and they don’t [...]
Suppliers Can Be Key to Your Growth
June 19, 2011 By Leave a Comment
Suppliers can be a critical component of your growth and survival. Your approach to suppliers needs to be part of your strategic plan, since almost every company, whether product or service oriented, is dependent on suppliers. Many people seem to get this supplier issue wrong. They feel that because they write the order, they are [...]
There Is No Entrepreneur Gene
May 31, 2011 By Leave a Comment
The use of the words Entrepreneur, Entrepreneurship, Entrepreneurism keep growing as more and more people strive to be entrepreneurs with their job creating ability. This was not always the case. Not so long ago, Entrepreneurs were described in such unflattering terms as shiftless, unfocused, shady, money-hungry, sharks, quick-buck artists, unreliable, shoot from-the-hip operators, and so [...]
Where Not to Look for Money — And Where You’re More Likely to Find It
April 24, 2011 By Leave a Comment
Entrepreneurs can save time and angst by looking beyond banks and other mythical sources of startup capital. One of the major obstacles entrepreneurs face in starting a business is raising the money they need. It can be the most time-consuming, frustrating and disheartening factor in launching a new venture. Save yourself some energy and angst [...]
Sales Reps and How They Benefit Small Businesses
April 11, 2011 By Leave a Comment
What’s the Opportunity? Sales is the lifeblood of any successful business, as Sales bring you customers who give you Orders, without which you have no business. Many Small Business owners think they can secure these coveted orders by using the latest tech tool. This may work to an extent in some enterprises, but for those [...]
7 Ways to Get Good Word of Mouth
April 10, 2011 By
The most effective advertising a company can get is more difficult to achieve but much more effective and lasting than traditional media advertising. It is word of mouth advertising, and it is earned rather than purchased. It is your customers’ opinion of your product, which at times can be very vocal with praise or derision. [...]
7 Tips on Barter for Small Business
March 13, 2011 By
Barter, an $8-12 billion dollar industry, is one of the businesses that flourishes in bad economies, as it offers entrepreneurs many opportunities to acquire things they need and want for no or little cash. Here are some of the things you should know about Barter, a great Bootstrapping activity. 1. It is the exchange of [...]
Listening Is Different Than Hearing
February 18, 2011 By
Why is it that in most business and social encounters the mouth is employed much more than your two ears? Many people think they are listening when they are just hearing. If your ears are healthy, hearing is an automatic anatomical response to sound in your vicinity. It takes no effort or skill. On the [...]
10 Tips to Build Better Trust in Your Business
February 1, 2011 By
Trust Builds Confidence The single most important thing you can do in starting and building a business is to get people to trust you. Trust needs to be earned and takes time, although you can lose it in a second. Telling people to trust you doesn’t cut it. In fact, when people I just meet [...]
